A ob·欧宝体育娱乐app下载 customer case study of Sokana
Eagle launched with a very simplistic business model, but with a mission to be the leading integrated shipowner-operator, in time they realized the need to pivot their business strategies to maintain competitive edge and ensure delivery of superior results to customers and stakeholders.
Adopted in 2015, Eagle’s new commercial management strategies spanned across their global spaces in the US, Europe and Asia, and were aimed to optimize revenue and maximize earnings to ensure consistent outperformance and sustainable growth for years and decades to come. With their new strategies in place, Eagle has been able to achieve improved time charter equivalent rates and has outperformed relevant market indices.
Sokana entered the market with only two ships in their fleet but aimed to grow fast. In order to implement a robust operational framework for post-fixture delivery, they required a best-in-class Commercial Management System that would grow with them and be flexible to adapt to their foreseeable fleet expansion and organizational growth plan – essentially a platform they could be empowered by to control workflows, not be controlled by the system.
After a rigorous review process, Sokana partnered with ob·欧宝体育娱乐app下载 in early 2020 and implemented ob·欧宝体育娱乐app下载VMS. Sokana’s aggressive expansion plans have increased fleet size to 48 ships and 880,000 dwt of committed tonnage within 1.5 years. In this short timeframe, team members have seen noticeable improvements to operational workflows. Alex Schulten, Senior Operator, has almost two decades of professional operations experience and has used many Commercial Management Systems in the past. Schulten has a unique perspective on how business success is dependent on having the right systems in place: “Generally speaking, the information one can receive from a Commercial Management System is relatively the same, but in my personal experience there is a noticeable difference in how we are able to manage vessels on ob·欧宝体育娱乐app下载VMS; ob·欧宝体育娱乐app下载 provides answers in less time, requiring less amounts of work. It’s also an intuitive and supportive platform, enabling us to shape voyages any way we need (chemical tankers with 10 parcels for example) with the confidence in knowing the system will be flexible and adaptive to our existing workflows and any new ones that arise. ob·欧宝体育娱乐app下载VMS is uniquely customizable.”
Amongst others, ob·欧宝体育娱乐app下载VMS integrates with DA desk, so teams can see Profit and Loss (P&L) in real time, see port costs in real time, and with endless itinerary requests, they can export ship itineraries for all their chemical tankers. Although having similar functions to other Commercial Management Systems, ob·欧宝体育娱乐app下载VMS has a much more pleasing aesthetic. Schulten explains this further: “One of the most impressive and meaningful features of ob·欧宝体育娱乐app下载VMS is how easy it is to access information necessary to perform our job well and efficiently. All of the pertinent information is right there for us, on a single main screen, in a way that makes sense. This may sound simple, but other Voyage Management Systems in the market require so much clicking – drop down screens, new window pop ups, etc. – and I have come to realize just how much time can be spent trying to find information. Now that I work within ob·欧宝体育娱乐app下载VMS every day, I have such a deep appreciation for how much work their team has invested in the system design. It helps me do my job easier.”
ob·欧宝体育娱乐app下载VMS is a fully cloud-based platform that centralizes information and allows unlimited new users to connect, access, and share information regardless of where they are located – two attractive features for Sokana, since their operations team is comprised of members in Germany, Greece and the United States.
Because all information is within a single platform, the main estimates page and the main voyage page look very similar. Therefore, communications between operations team members, between chartering members and between operations and chartering teams has vastly improved since implementing ob·欧宝体育娱乐app下载VMS. Operations and chartering teams can more easily discuss the details of a voyage and more easily identify potential issues or missing details upfront. Prior to ob·欧宝体育娱乐app下载VMS, knowledge of missing information took much longer to realize, delaying a voyage and potentially accruing additional costs. Schulten reflects: “We are now having more upfront dialogue between teams, ultimately improving overall productivity throughout a voyage”
In addition to ob·欧宝体育娱乐app下载VMS, Sokana has subscriptions to ob·欧宝体育娱乐app下载.com and Milbros, which facilitates the seamless flow of information Sokana can access through ob·欧宝体育娱乐app下载 systems to include data interface for the world tanker fleet and the complete ob·欧宝体育娱乐app下载.com dashboard – further enhancing their competitive advantage for their commercial team in the marketplace.
Piggybacking on an earlier statement in which Sokana is very particular about the systems they integrate with, Sedna has been a valued product implementation improving email communication and functionality within their organization. In addition to being a highly reputable and adaptable system, the existing partnership between ob·欧宝体育娱乐app下载 and Sedna meant the integration to streamlined data and communications was achieved without endless revisions. In fact, Sokana was one of the first ob·欧宝体育娱乐app下载 customers to integrate Sedna systems with ob·欧宝体育娱乐app下载VMS. Schulten recalls the implementation process: “Connecting ob·欧宝体育娱乐app下载VMS and Sedna was incredibly easy, and the way these systems talk to one another is essential to our operator workflows. The voyage number generated in VMS is required to connect to Sedna, and once connected, information flows seamlessly between the systems; data in VMS only takes about 10-15 seconds to reflect and update in Sedna.”
Chris Charter, Global Head of Operations further explains: “We connect both the DA Desk and Sedna to ob·欧宝体育娱乐app下载VMS, enhancing how DA’s flow into voyages and keep PNL up-to-date at all times. The connection between Sedna and ob·欧宝体育娱乐app下载VMS has improved efficiencies in how vessel names and voyage numbers are automatically exported to our internal email filing system, which in turn automates our folders and tagging capabilities.”
In addition to the way ob·欧宝体育娱乐app下载VMS complements a system like Sedna, it also offers add-on features to further enhance operations. Shortly after implementing ob·欧宝体育娱乐app下载VMS, Sokana activated the integrated vessel message system using the StormGeo Onboard feature, to provide noon reports, arrival and departure reports and even port logs. Schulten explains: “There is no doubt this is a fantastic feature; when end of sea passage reports and commencement sea passage reports are received directly from the ship, for example, we receive email and/or message notifications that this information is now inside the ob·欧宝体育娱乐app下载 system, eliminating the need for us to manually monitor and check in for updates. We are automatically notified when new data is ready to view and use.”
As a cloud-based platform, ob·欧宝体育娱乐app下载VMS supports chartering and voyage operations to improve how communications and data are managed in a single workspace, requiring less IT interaction and no need for a test environment prior to release.
Fritz Heidenreich, President of ob·欧宝体育娱乐app下载 LLC says: “ob·欧宝体育娱乐app下载VMS is built by people with chartering and operations experience and is designed to empower its users, catering to real-world industry dynamics. Using technology to maximize returns has greatly benefitted Sokana, and we urge other owners and operators who rely on sophisticated systems also to consider the benefits of ob·欧宝体育娱乐app下载VMS.”
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